
About us
Our Story
Founded in 2020 during COVID-19, Oracui was built on the realisation that there is an evident disconnect between Gen Zs and the professional workforce. Together came a team of Gen Zs based in Australia, Southeast Asia and Europe who share diverse experience running Venture Capital firms, speaking in Parliament and working with multinational corporations. Today, Oracui is a business improvement and advisory with expertise in people, culture and change.
What sets us apart?
We combine pragmatic commercial acumen with our Gen Z lens to create people-orientated solutions for companies to better access Gen Zs. When businesses and brands want to market to Gen Zs and attract or retain them, they reach out to us. We not only rely on our personal knowledge but also of our Gen Z community from 81 different universities around the world.
Meet the team

Shyam Bhuller
Co-Founder, Melbourne
Based out of Melbourne, Shyam is a serial entrepreneur with a wealth of experience in startups and professional organisations. Having lived in six cities across the world, he constantly brings a global lens to his analysis. From working with ministers to hosting international events, Shyam has helped professionals connect with Gen Zs through multiple avenues.

Daria Nerkrasova
Co-Founder, Rotterdam
Having studied and worked across Europe with multiple youth and professional organisations, Daria has a strong background in Media and Communications. Including running an international podcast with 67 episodes, Daria’s past work revolves around reaching Gen Zs throughout multiple channels. She leverages her expertise in social media to help others genuinely connect with young people.

Jonathan Yip
Co-Founder, Singapore
Based out of Singapore, Jon brings strong experience in the world of finance, business and investing. As a Venture Capitalist, Jon also has years of experience with working with Gen Zs on an entrepreneurial level. Surrounding his VC efforts, Jon has collaborated with young organisations all across the world and regularly finds himself working with both professional and Gen Zs.